The Boxcar – A Digital Company While most agencies use this space to tout their skills, proficiencies and the number of golden pencils they have scattered about the office, we thought we’d use this space to confess to a few of our shortcomings. Because we’re weird. But maybe weird is ok.
We get bored easily. This usually happens during weddings and when dealing with technology. During weddings, we just fidget a lot and look at our watches. With technology, we just keep learning. Interested in the latest and greatest? Yeah, we messed with that last week. Liked it. Moved on.
We’re fairly social creatures. This confession may cost us our Nerd Union cards, but we can carry a conversation. Sometimes it's a trade off: Either you can write bad ass code or you can be sociable. Not us. We’ve bucked that notion and can do both. So long, Nerd Union card.
We don’t follow conventional wisdom. You know the saying “You learn something new every day”? Not us. Sometimes we’ll learn half dozen things in a day. This one time- it was close to a thousand. Maybe a million.
We love hearing about people’s problems. Yep. We love hearing about what bothers folks. We love it too much. But here’s where it gets weird: we’ve found that we’re really good at fixing problems. Especially those of a digital nature.
We like to disagree. You see, we have a pretty good idea of what works in the digital space and we like to show off. We’ve been known to take a fairly solid client concept and adjust the execution just enough to bring back some pretty staggering results. We are very good at using technology to get what we want. Sounds selfish, right? It’s not. We’d be happy to show you how.
So that’s the Boxcar, a full-service digital company. Yep. Weird seems to be working.
Dallas Agencies and Students Recognized by District Addy Awards
The American Advertising Federation – Dallas (AAF Dallas) announced this evening that two prominent Dallas marketing agencies and a top local university have been recognized for exemplary work in its district ADDY competition. Publicis, Moroch Partners and students from the University of North Texas (UNT) entered the 2012 ADDYs through the Dallas ADDY competition run by AAF Dallas, and brought home a total of nine professional gold awards and two student gold awards.
In total, Dallas agencies won 34 10th District ADDYs including seven from Moroch, seven from Publics and five from the University of North Texas including a Special Judges Award.
“The ADDYs work from Dallas was really spectacular and stood up to the AAF competition from across the nation,” said Alex Wells, AAF Dallas ADDY Chair. “The awards won by our members and the club itself are a reflection of the creative talent that is so abundant in this Dallas community.”
Professional Awards:
Gold ADDY® Award
Bite Simulator: Moroch for McDonald's
Rhythm Straw: Moroch for McDonald's / Coke
Wake Up: Moroch for McDonald's
Mess With Him: Moroch for McDonald's
Bugs Are Disease – Live: Publicis Dallas for Terminix
Termite Fries: Publicis Dallas for Terminix
Bagel: Publicis Dallas for Terminix
Galaxy S II Campaign: Samsung Mobile, Samsung Telecommunications
Multipack Halloween Packaging: The Marketing Arm for Frito-Lay, Multipack
Silver ADDY® Award:
Casio G'zOne Commando: Click Here, Inc. Personal Communications
Straw: Firehouse for Stripes Convenience Stores
Secret Mean Stinks iAd: imc2 for Proctor & Gamble
2011 ADDY Teaser Video: Launch Agency for Dallas Ad League
Birthday Poster: Moroch for McDonald's
Veterans Day: Moroch for Moroch
Kick for Coffee: Moroch for McDonald's
Bugs Are Disease: Publicis for Dallas Terminix
Asthma: Publicis for Dallas Terminix
Bugs Are Disease: Publicis for Dallas Terminix
Asthma: Publicis for Dallas Terminix
Rattlerz Music: Waaaaah Red Urban Topps Inc.
Kitchen Dog Theater: SullivanPerkins for Kitchen Dog Theater
MixMaker - Girl Talk: The Integer Group for 7-Eleven/Slurpee
Bronze ADDY® Award:
Catapult Health Logo: Aars | Wells for Catapult Health
Rattlerz Music - Rattle Battle: Red Urban Topps Inc.
Rattlerz Music - I Want My Mommy: Red Urban Topps Inc.
Samsung Chrono- U.S. Cellular: Samsung Mobile Samsung Telecommunications
Student Awards:
Gold ADDY®:
Professional Bowlers Association: Nathan Hardy, University of North Texas
Pinkberry Poster Campaign: Oscar Armstrong, University of North Texas
Silver ADDY®:
Penguin Publishers: Kathryn Hittle, University of North Texas
Redbox Campaign: Lauren Ashley Bernal, University of North Texas
School of Rock: Natalia Fredericks, University of North Texas
History Channel - Learn Vicariously: Samantha Roppolo & Chris Vandersall, Southern Methodist University
Bronze ADDY®:
REI—Find Your Playground: Brad Holmes, Texas State University—San Marcos
The ADDY Awards is the world's largest advertising competition with more than 50,000 entries annually. Founded in Florida in 1960, it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968.
About the AAF Dallas
Founded in 1908, the AAF Dallas is more than 1,000 members strong and is affiliated with the Tenth District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit www.aafdallas.org.
Advertising isn't just a job - it's an obsession for those that love it. You know, those of us that can't sleep at night without a notebook beside our beds. Those of us that can't flip through a magazine or watch a TV commercial without critiquing even the smallest details. Those of us that value peer recognition of our work above just about anything. If you're that type of obsessive advertising professional, then these videos are just for you.
AAF Dallas Awarded Division 1 Club of the Year!
Gayle Boone, AAF Dallas President, accepting the Division 1 Club President of the Year Award from James Edmund Datri, AAF President and CEO
Congratulations to all the Dallas District 10 AAF National ADDY Winners!
Aars | Wells: Naturally Slim - Silver ADDY® Award Commerce House: Texas Health Resources - Silver ADDY® Award SMU - Method Creative Student Silver ADDY® Kirby Sandifer University of North Texas Student Silver ADDY® Moroch: McDonald's - Gold ADDY® Award Moroch: McDonald's - Silver ADDY® Award The Richards Group: GameStop - Gold ADDY® Award The Richards Group: GameStop - Silver ADDY® Award TM Advertising: American Airlines - Silver ADDY® Award TM Advertising: American Airlines - Silver ADDY® Award TM Advertising: American Airlines - Silver ADDY® Award
Subscribe to RSS Feed
